The events of this past weekend are like a primer on how to lose a customer in 10 days (or less). Injecting political narrative into what many consider to be a "politics free" entertainment zone, will mean serious decline for the NFL brand. Even my beloved Cowboys, whose owner said he would fire anyone kneeling for the anthem, managed to look like idiots kneeling arm in arm before the anthem. The entire situation is very perplexing.
If you assume that half of your customers are liberal and half are conservative, any political statement you make runs the risk of alienating at least half of your customer base. Witnessing the vast majority of sports fans standing for the anthem, one could assume they are patriots: they love the flag, the military, police and firemen, and the USA. Therefore, I find it surprising the NFL owners aren't catching on that all of this nonsense has the potential to literally destroy their brand.
Gone are the guardians of the gridiron. Here are sniveling, whining, millionaire, hypocrites blathering on about oppression. Individuals who surprisingly cannot even verbalize what it is they are protesting.Can you imagine this kind of behavior in your office? Almost laughable really. Come on in, take a knee for capitalism or whatever wrong was done to you by whomever. Because taking a knee is the answer for sure. Everyone will feel your pain if you take a knee.
The owners and the players need to get a clue that 1) no one cares or believes they are oppressed; and 2) they are driving away the majority of their base and it will only serve to further destroy their brand. Remember, the customer is always right, and if you are selling something the customer isn't buying, you will lose and lose big. #tb
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